Meet Kate Premo

With over 20 years of marketing communications experience in the home furnishings industry, Kate Premo combines a head for business with a passion for design.

Kate can help you turn ideas into strategies, plans and marketing programs that gain attention, enhance relationships and help generate sales. From advertising campaign development to copywriting, product publicity to industry awareness campaigns, Kate delivers fresh ideas that reach targeted audiences and get measurable results.

Kate holds an M.S. in Strategic Communications from Columbia University, a B.A. from Syracuse University and a Certificate in Interior Design from Parsons School of Design.


Could your marketing program work better?

Whether you want to create a marketing plan from the ground up, refresh the program you have in place, or add new elements to your communications plan, a Strategy Session can help you assess your options so you can create and implement the right marketing mix for your brand.

During Strategy Sessions, we’ll work together to identify measurable goals and manageable tactics that align with your overall business goals. Topics can include marketing communications planning, developing signature events, evaluating advertising programs and more.

Each Strategy Session is two hours in length. Before our meeting, I’ll send you a quick questionnaire for you to complete and return so I can get to know the areas you’d like to address. During our session, we’ll address your top three questions and concerns and create a strategy to tackle those and action steps for you to take as part of a long-term plan for moving forward.

Strategy Sessions are designed to help you make the most of your resources by helping you prioritize measurable goals and identify actionable tactics that will help you achieve them. From advertising to events, publicity to social media management, we can work together to determine the tactics that can build your business with the resources you have to generate the results you want.

Ready to get started? Want to learn more? Please email me!


Strategic Planning

Innovative yet practicable tactics that support organizational goals.

"Kate is extremely hard working and looks for creative ways to do things. She was instrumental in the research and writing of our first strategic plan. Her contribution was thought out and executed perfectly."

- Eleanor McKay, CEO, Niermann Weeks

Campaign Development

Integrated communication that creates awareness and inspires action.

"Kate was responsible for designing and maintaining our marketing efforts, establishing the brand image for our new line, obtaining editorial support and later coordinating our social media outreach. Kate also coordinated our advertising campaigns and provided input into our expansion efforts. In every aspect of her job, Kate excelled. She approached every task with an innate curiosity and tenacity that is unparalleled."

- Sean Robins, Co-Founder, Studio Van den Akker

Brand Communication

Effective messaging through written, visual and digital media.

"Through Kate's strong PR, media relations and marketing expertise we were able to quickly develop a productive system for marketing to both the media and individual key customers. Her strong relationships with the design community were invaluable in our success and were a key factor in specific media exposure."

- Bruce Schneider, Vice President, Koroseal Interior Products, LLC

Media Planning

Advertising and media relations strategies that get attention.

"It has been our pleasure to work this past year with Kate Premo as we embarked on an aggressive promotion campaign for the Arte Wallcovering brand in the US market. The success achieved in such a short period would have not been possible without her expert advice and actions."

- Bill Calhoun, Sales Manager, ARTE North America


  • ARTE

  • Montclair Art Museum

  • Design Incubation

  • Edward Ferrell + Lewis Mittmann

  • ARTE Wallcoverings

  • Studio Van den Akker

  • OWNing Design

  • RJF International

  • Traditional Home Magazine

  • Traditional Home Magazine

  • Foundation for Design Integrity

  • Niermann Weeks