Showroom Opening: Thibaut

Thibaut joined Arte and Egg & Dart to launch a new co-branded showroom in Los Angeles during Fall Market 2018. I created and executed a strategic marketing communications plan that helped each brand make the most of limited resources through integrated media relations, social media marketing, PR and industry outreach. Efficiently managed communication and proper promotion helped create excitement around the new showroom; increased brand awareness within the LA market; resulted in targeted media placements; and helped generate strong opening event attendance.

Social Media Marketing Campaign: Arte

To help Arte wallcoverings build brand recognition and increase sales in the United States, I worked with the company’s teams in the US and Europe to direct a social media marketing campaign. I developed a brand voice that resonated in American markets, created content, supervised posting and refined the program to incorporate appropriate platforms. To further enhance Arte’s social media presence, I developed and managed strategic alliances with other national brands. As a result Arte’s social media following more than tripled in one year.

Public Relations: Edward Ferrell + Lewis Mittman

Edward Ferrell + Lewis Mittman partnered with Marshall Watson to create a collection of 14 luxury home furnishings. I created and executed a marketing communications program to launch “Marshall Watson: Continental” that incorporated PR and industry relations, marketing collateral development, special events, product placement and digital marketing to help make the collection one of the company’s best sellers.

Brand Launch: Studio Van den Akker

Van den Akker Antiques, a leading dealer of antiques and vintage furnishings, launched its first made-to-order furniture collection. I developed a marketing communications program that built brand awareness through coordinated media placments, advertising, social media outreach and business-to-business marketing, resulting in stronger-than-expected industry demand and a Best of Year 2012 Award.

Copywriting and Collateral Development: Traditional Home

Traditional Home magazine needed a standout theme and an eye-catching collateral campaign to promote its 25th Anniversary. I conceptualized and wrote “From Trendy to Traditional: A 25-Year Timeline,” the signature marketing element that served as the centerpiece of Silver Anniversary events and promotional materials, including a Gala Dinner in New York and a magazine feature that reached more than 800,000 readers.