Integrated Communications Campaign
Client: Fortunoff® Backyard Store

A Top-100 Retailer wanted to use the occasion of its 100th Anniversary to reintroduce itself to consumers in target markets and highlight its business achievements. I created and executed an integrated communications campaign incorporating public relations, advertising and content development that increased social media engagement by 32%; generated 7.5 million impressions through strategic advertorial placement; and resulted in positive media coverage in business, trade and consumer media including The Today Show.