Public Relations and Marketing Strategy
Client: Arte USA

Since 2012, I have worked closely with the US division of this Belgium-based wallcovering company to establish, maintain and enhance its position in the high-end home furnishings market. I created and executed a strategic communications program incorporating public relations, advertising, media relations, social media management and digital communication that has helped increase sales by double-digits year-over-year, tripled social media followers within one year and consistently won industry Best of Year product awards for residential and hospitality.