Collection Publicity and Business Development
Client: De La Vega Designs

De La Vega Designs is a collection of to-the-trade handcrafted home furnishings. To help the brand stand out in the luxury home furnishings market, I developed and executed a strategic public relations plan incorporating integrated media relations, PR and industry outreach that helped create excitement around the company and its collection, generating product coverage and studio profiles in art, design and trade media that led to strategic industry partnerships and greater brand awareness.